In 1980, French artist Serge Lutens was asked to design a commercial brand image for the development of Shiseido's international business. This image was to represent the company's credo: the perfect balance between “excellence”, “prestige” and “perfection”.
Serge Lutens is is a French photographer, filmmaker, hair stylist, perfume art-director and fashion designer – one of the most creative in the Industry – his vision is beautiful and conceptual, and his women look like pieces of art. Luten’s most well-known for his art direction and photography for Japanese cosmetics company Shiseido in the 1980s. from http://cyanatrendland.com
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